Monday, July 4, 2011

Kia Optima spec

In broadcast TV, network "up fronts" preview new fall shows.  By mid-winter, networks revamp their lineups.  An alternative:  drop in a blockbuster such as American Idol.    Hyundai and its Kia affiliate offer their own twists on TV land practices.  Hyundai was out first with its well-received Sonata.  Now, it's Kia's time in the limelight.  Each carryover nameplate snatches a newer, upscale audience--a programming coup.
Kia Optima
Kia Optima

Kia Optima
Kia Optima

Kia Optima
Kia Optima

Kia Optima
Kia Optima

Kia Optima
Kia Optima

Kia Optima
Kia Optima

Kia Optima
Kia Optima

Kia Optima
Kia Optima

Kia Optima
Kia Optima

Kia Optima
Kia Optima

Kia Optima
Kia Optima


Kia (ignoring its time-warp, overwrought computer-graphic laden Super Bowl spot) plays an entirely different game (particularly in EX trim).  It's a larger and certainly more attractive mid-size sedan than the one it replaced.  Verdict: it gets the Tinseltown go ahead.

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